An Open Letter To the Makers of Clear Shampoo

Dear Unilever,

Let me start off by saying that I have been a loyal user of your shampoo since it first became available in my part of the world. That would be approximately 8 months. Yes, I made the big switch and I did not regret it. Yours was better than what I used to use. Although the shampoo in sachets were less than the others, it made up for it by being effective in removing my unsightly and much hated dandruff. So, in that aspect, thank you very much.

But all these changed this morning. As I was browsing thru my newspaper earlier today, I noticed a newspaper page sized poster advertizing your product. On one side is a photo of some dandruff flakes flying thru the air. On the other side is a picture of my beautiful beautiful Piolo. Oh and two other people on each side of him. This is the cause of my grievance against you: with the size of your poster and the two sides it occupies, why on earth did you make my Piolo’s picture only less than half the size of your full page sized ad? Worse, it was a half body picture! 

You cannot imagine the distress I felt when I saw this blasphemy.  I am aware that you are paying him a pretty penny to endorse your products. You are using this lovely lovely man to seduce us in buying your shampoo.  I am perfectly fine with that. In fact, I am a willing victim. But you should have made sulit this kind of seduction of the consumer by making his picture poster sized! Looking at the ad, I felt deflated that my lovely Piolo’s pic is…like an afterthought.

When I was younger, I used to have a Pepsi poster with the boys from Menudo smiling at me while clutching some Pepsi bottles. Why couldn’t have you done this in this case? Why inflict on me a poster sized photo of dandruff flakes and half a poster size photo of my Piolo? You traded dandruff for this?  

www.piolopascual.net

The idea itself! How am I going to post this poster on my wall when my Piolo is tiny? You might as well have omitted him in the ad. 

Listen, I believe in second chances and I am giving you another chance. But do this sacrilege again and I am done with you.

Love,

Biyay